Western Bulldogs 2023 Retro Round Following the successful Retro Round merchandise release in 2022, the Western Bulldogs recognized the opportunity to amplify their efforts in 2023. Tasked with bringing this to life, we crafted a comprehensive three-part campaign containing photography, video production, and design elements—all with the shared goal of reigniting nostalgia and driving sales. […]
After two months of dynamic collaboration with the Reebok marketing team, a plan had been put in place and ready to be executed; 1. Mural design and installation 2. “The Other Job” – A short film 3. Photo campaign 4. Artist collaboration – Aki Yaguchi 5. Tote Bag Production
With Reebok Australia’s first flagship store opening at Chadstone, Good Ideas Studio undertook the challenge of crafting an unforgettable launch experience.