After two months of dynamic collaboration with the Reebok marketing team, a plan had been put in place and ready to be executed;
1. Mural design and installation
2. “The Other Job” - A short film
3. Photo campaign
4. Artist collaboration - Aki Yaguchi
5. Tote Bag Production
The Other Job
A short film by Good Ideas
Rather than putting together a quick hype highlight reel, the decision was made to create a cinematic, high-production short film that would better represent the essence of the campaign’s vision.
This was filmed at night after the day’s painting at the store and was ready to be released the following week.
The idea driving the photo shoot went beyond a simple documentation of the “Install team” mural in the store. The goal was to capture the candid moments behind the scenes; the vibrant energy and genuine excitement shared among everyone involved, as well as showcasing how each team member played a unique part, contributing to the execution of the project.
This project had an emphasis on highlighting local artists, so there was no one better to go to than Aki Yaguchi.
In the middle of her residency at Good Ideas Studio, Aki was tasked with designing a T-Shirt to be given out to the first 100 people at the store opening.
An artist info card was designed and printed out to compliment the shirt.