Halo Print

"An afternoon with Halo Print Co - Custom Print Workshop"

Following the completion of the re-brand, Good Ideas & Halo Print Co joined forces with ASColour at our studio in Footscray to put on a free print workshop. Attendees were given the opportunity to design their own unique piece and press it on the spot. 



After two months of dynamic collaboration with the Reebok marketing team, a plan had been put in place and ready to be executed;

1. Mural design and installation

2. “The Other Job” - A short film

3. Photo campaign

4. Artist collaboration - Aki Yaguchi

5. Tote Bag Production

The Other Job

A short film by Good Ideas

Rather than putting together a quick hype highlight reel, the decision was made to create a cinematic, high-production short film that would better represent the essence of the campaign’s vision.

This was filmed at night after the day’s painting at the store and was ready to be released the following week.

Photo Campaign

The idea driving the photo shoot went beyond a simple documentation of the “Install team” mural in the store. The goal was to capture the candid moments behind the scenes; the vibrant energy and genuine excitement shared among everyone involved, as well as showcasing how each team member played a unique part, contributing to the execution of the project.

Aki Yaguchi

Artist Collaboration

This project had an emphasis on highlighting local artists, so there was no one better to go to than Aki Yaguchi.

In the middle of her residency at Good Ideas Studio, Aki was tasked with designing a T-Shirt to be given out to the first 100 people at the store opening.
An artist info card was designed and printed out to compliment the shirt.


Western Bulldogs

Video Campaign

The concept behind the video aimed to evoke a strong sense of nostalgia while sparking excitement for the return of the Diamond Dog. To accomplish this, we transformed the Good Ideas Gift Shop into the quintessential living room of a passionate 90’s Bulldogs enthusiast, with painstaking attention to every detail in the set design to ensure authenticity.

Leading talent for this shoot was none other than the Western Bulldogs’ captain, Marcus Bontempelli, who was joined by teammates Tim English and Rory Lobb. To authentically capture the essence of the 90’s era, tied things off with a playful Mario Kart showdown on the Nintendo 64, providing a perfect finishing touch to transport viewers back in time.

Photo Campaign

The photo shoot served as a natural extension of the promotional video, primarily aimed at producing lifestyle and e-commerce imagery for display on social media and the Bulldogs Online Shop.


The design aspect of this campaign was divided into three key components, all with the overarching goal of completely transforming the club’s aesthetic for the entire Retro Round:

Retro Round Illustrated Assets
A style was set for the Retro Round, using a multitude of retro-inspired typography and illustrated reworks of club icons and imagery.

Doggies vs. Tigers Gameday Poster
Crafted to be freely distributed to fans attending the game, this poster served as a captivating keepsake for the day.

AFL Footy Record Front Cover
This design was destined for distribution outside the stadium, setting the tone for the round’s nostalgic journey (and victory!).