About UsMeet the Founder
I'm Mikey, Founder & CEO of Good Ideas Studio.
My business journey started in 2018, studying business at San Diego State University. After moving home and working in corporate Melbourne, COVID shook my life up and propelled me head first into the creative industry.
In 2022, Good Ideas Studio was born in Footscray. What started as a local creative studio has grown into something bigger, a fully remote operation working with businesses, athletes, and creatives across Australia and beyond. From café launches to athlete brands, from beverage startups to worldwide tech rebrands - four years of good work with good people.
That journey opened my eyes to two major problems that Good Ideas now solves.
problem one
BUSINESSES LACK DIRECT ACCESS TO CREATIVE TALENT
Businesses looking to engage creatives often go through traditional agencies, but this can dilute the value of the work. With so many layers between them, you may end up paying more while receiving average creative results. Good Ideas changes this by directly connecting talented creatives to businesses, maximising value and quality for both sides.
problem TWO
CREATIVES THRIVE WHEN FOCUSING PURELY ON THEIR CRAFT
Pure creatives excel when they can fully focus on making the magic. However, managing the administrative tasks, like invoicing, pricing, marketing themselves and project logistics, can be overwhelming and distracting. Good Ideas takes on these tasks, allowing creatives to stay inspired and produce their best work while ensuring businesses receive professional, seamless service.
MISSION
To bridge the gap between business needs and creative talent
VISION
A world where your dollar gets full potential out of creative projects and our artists are left empowered, inspired, respected and as stress free as possible
WHAT WE DO
At the core of everything is one belief: a good idea deserves to exist in the world, not just in your head.
For founders and first-timers with an idea they can't stop thinking about, we offer The Good Idea, our flagship end-to-end program. Brand, website, launch, and 90 days beside you after. The whole thing done properly, with Mikey the entire way. $11,000.
Beyond that, Good Ideas Studio works with businesses, athletes, and creatives across branding, photography, video production, and activations. Whether you're an established business needing a creative partner or a brand looking to tell its story — we connect you directly with the right talent and manage everything from brief to delivery.
The good idea offer
FOr founders & first timers
The good idea offer FOr founders & first timers
WHY GOOD IDEAS
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No need to speak to multiple agencies or freelancers. We take care of everything in one place. If we can't do it ourselves, someone in our network can.
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The best pure creatives aren't always marketing themselves to businesses. They're here.
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We handle all the admin, contracts, and follow-up so clients and creatives can focus on results.
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From professional athletes starting brands to small businesses kicking off their dreams — we've done it all.
GOOD LEGACY
Good Legacy is our sister program helping professional athletes build sustainable businesses during their playing careers, not after retirement when their influence has already peaked.
Maxibon Project