YOU'VE GOT A GOOD IDEA.
 we'LL DO THE REST.

Escape the Rat Race

Bright yellow promotional sign with blue text reading 'Good ideas on special' and decorative blue stars.

$11,000. Your brand, your website, your launch. 90 days. And I don't disappear when it's live.

All you need is a good idea, discipline and 11k.

apply now

the problem

HERE'S THE THING NOBODY TELLS YOU.

Having a good idea is the easy part. Most people have at least one. The hard part is the bit that comes after — the moment you decide to actually do something about it.

Where do you start? Who do you call? What do you build first? That gap between the idea in your head and the thing that exists in the world — that's where most ideas die. Not because they weren't good enough. But because there was nobody there to help bring them to life.

That's the bit I fix.

AN IDEA ISN'T REAL UNTIL IT EXISTS OUTSIDE YOUR HEAD.

How it works

the escape

4 steps & 90 days after

  • A man is giving a presentation to a group of people in a retail store, with a large display screen showing team activity and shelves filled with shoes and apparel in the background.

    01. The Extraction

    Half a day, just us, in person. We get the idea out of your head. Some people walk in holding it. Some find it in the room. You walk out with your Brief: your idea, designed, on the internet, before a single logo exists.

  • A laptop screen displaying a presentation slide with various logo designs for 'Arthur's Milkbar' in black and white, with a video call window showing a man with a beard and light-colored shirt named Marcus Bontempelli.

    02. The identity

    Your idea gets a face. Two or three directions, each a different answer to your Brief. Then we refine until it feels right. Logo, colour, type, guidelines — entirely yours.

  • Close-up of a smartphone resting on a dark brown upholstered surface, displaying a website for Arthur's Milkbar with a message about serving the hood just like yesterday.

    03. The address

    Your idea gets a home. A website designed and built by the same person who built your brand, so it actually holds together.

  • A man dressed in a suit and colorful socks, seemingly dancing or jumping against a plain gray background.

    04. The Launch

    A real launch day with a real date. The day the private thing stops being private. I'll be standing right next to you when you cross it.

  • Three men are in a café with an exposed brick wall, taking photos or videos. One man in a black hoodie is holding a phone, another man in a white shirt with an orange beanie is holding a camera, and the third man in a black t-shirt is holding a professional video camera.

    The After

    90 days after you launch. Fortnightly calls. Not design, business. Because launch is the start line and everyone treats it like the finish.

what’s included

EVERYTHING YOU NEED.

    • The Extraction — half a day, in person

    • Your Brief

    • Positioning and naming

    • 2-3 brand directions, two rounds of refinement

    • Full identity — logo, wordmark, colour, type, applications

    • Brand guidelines

    • Website designed and built

    • Launch day

    • 90 days beside you after you go live

    • Mikey (Good Ideas Founder), the whole way

    • Photography — optional. If you need brand or product photography we can quote this separately. Alternatively we can source from free stock images to get you started, or work with what you already have.

    • Videography — available as an add-on if needed. Just ask.

    • Domain registration — at cost, depends on the name you choose.

    • Website hosting — an ongoing cost after launch, varies by platform.

OPTIONAL FIRST STEP

NOT SURE WHERE TO START?

If you've got a feeling but not quite a fully formed idea yet, The Extraction is the perfect first step.

Already know what you want to build? Go straight to The Good Idea.

start with the extraction

$1,100

THE EXTRACTION

  1. 30 minute call — We get to know each other and understand where you're at. No pressure, just a conversation.

  2. 3 hour workshop — In person, just us. We dig into your idea, your story, and what you actually want to build. This is where the magic happens.

  3. 30 minute follow-up — We review what came out of the workshop, confirm your Brief, and map out exactly what comes next.

The $1,100 comes off your total if you go ahead with the Good Idea.

THINGS THAT DIDN'T EXIST

ARTHUR’s MILKbar

View Project

From a conversation after a photoshoot to a café you can walk into. Marcus Bontempelli mentioned an idea for an American diner named after a local icon. That's all it was. A conversation. Now it's a real place in Melbourne with a queue.

Person wearing a dark hoodie with a large white letter 'A' on the front, sitting at a table with food, possibly bread or pastries, in front of them.
A person in a teal shirt with white lettering presses their face against a glass surface. The reflection shows curly hair and part of the person's head, but their face is obscured by the glass. The shirt has the words 'Gotham' and 'Milkbar' written o
A man with curly hair and a beard adjusting a trucker-style cap with a logo for Arthur's Milk Bar in front of a wooden bookshelf.
A man with curly brown hair and a beard, wearing a navy baseball cap and a dark blue t-shirt with a logo on the back that says "Arthur", standing in a kitchen or kitchen-like environment with stainless steel surfaces and shelves.
A person wearing a grey sweatshirt with red text and a black backwards baseball cap stands with their back to the camera in front of a brick wall with a white line art of a person riding a bicycle.

MARLO

View Project

From a kitchen passion project to a brand that belongs on café menus across Melbourne. Leela had the best tiramisu in the city and needed a brand to match. Now it's on shelves, turning heads, and making people stop and look twice.

Close-up of a red background with partially visible white text spelling 'MARLO'.
Dimly lit scene with a reddish-brown paper or booklet placed on a light-colored surface, with dark shadows and minimal lighting creating dramatic shadows.
A container of Melbourne's best tiramisu with a brown background and red text.
Red background with various white text and graphic slogans promoting fresh produce from Melbourne, including phrases like 'Eat More Tiramisu,' 'Bon Appetit!,' 'DESSERT Done Right,' 'Made Fresh to Eat Quick!,' and 'FRESH FROM MELBOURNE,' along with st
A close-up of a breakfast dessert featuring a cinnamon roll with cream cheese frosting on a plate with a cinnamon stick, and a dish of chocolate cake with icing in the background, on a wooden surface.
A rectangular chocolate cake with a textured surface on a black plate, held with a spoon in a person's hand. The background is grey with red overlay text on the left and part of a white shirt sleeve in the lower right corner. 
What it costs

the extraction

$1,100

+gst

An optional first step for those who want to develop their idea before committing to the Good Idea Offer. Comes off your total if you go ahead.

the good idea

$11,000

+gst

Everything above. Your brand, your website, your launch, and 90 days beside you after.

Pile of colorful cards from an Uno Jr. card game, featuring cartoon characters and various special card designs such as 'Hide n' Seek', 'Sweet Treat', and 'Space Cadet'.

How it works

THIS ISN'T FOR EVERYONE.

You're ready if

You've got one idea you're genuinely committed to

You've got the money, and losing it wouldn't destroy you

You've finished something hard before

You want someone in your corner the whole way

Maybe not yet if

This is your last $11k

You've got five ideas and can't commit to one

You're looking for just a logo or a website

You need to be talked into it

And if you need convincing, it's not time yet. That's not a no. It's a not now, and there's a difference.

Let's Do This
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