GOOD Legacy

BUILD YOUR LEGACY WHILE YOU'RE STILL PLAYING.

Most athletes wait until their career's over to build something of their own. By then the platform's gone. Good Legacy helps you build a real business now, while you're at your peak, without it getting in the way of your sport.

START A CONVERSATION
Three young men stand together in blue, red, and white sports jerseys, smiling in front of sports memorabilia and photos on a wall.

YOU FOCUS ON PLAYING. WE HANDLE THE REST.

You've got the platform, the profile and the network right now, while you're playing. That's the exact moment to build something, and it's the moment almost nobody uses.

Good Legacy is a done-with-you partnership. You bring the vision and a few hours a month. We handle the strategy, the brand, the build and the launch. You stay focused on your sport, and you come out the other side owning a real business instead of a highlight reel.

Three young men wearing blue sports jerseys with red and white horizontal stripes, standing together indoors, smiling for the photo.
Young man standing in front of a wall decorated with sports memorabilia, posters, and framed photos, wearing a Geelong football jersey.
Close-up of multiple colorful pills and tablets on a white surface, including round, oval, and capsule-shaped medications.
A cozy room decorated with sports memorabilia, colorful posters, framed pictures, and a vintage television, with a floral upholstered chair in the foreground and a large leafy plant on the left side.

Where it started

ARTHUR'S MILKBAR.

Good Legacy came out of building Arthur's Milkbar with Marcus Bontempelli. We took an idea he'd been carrying and turned it into a real café in Melbourne, while he was still captaining at the top of the game.

It proved the thing most people don't believe: you don't have to wait until you retire. You can build it now, and now is actually the best time.

A young person with curly hair wearing a gray hoodie with 'Arthur's' written on the back, a black baseball cap, standing in front of a brick wall with a white outline of a character and holding a menu or sign inside a restaurant.
A man with dark wavy hair and a beard sitting at a wooden table in a cafe, with a to-go cup and dessert on a plate in front of him, and a large bouquet of flowers in a vase on the counter behind him.
A man with long curly hair and a beard wearing a blue mesh trucker cap and a blue T-shirt with a circular logo on the back. The logo features a cartoon man with a hat and the words 'ARTHUR'S MILKBAR' and 'ALL DAY' around it. He is standing in a kitch
A man with a beard wearing a white t-shirt and a silver watch adjusts a black and white trucker cap with the logo 'Arthur's Milkbar' in a cozy interior setting.
Person wearing a navy blue hoodie with a large white letter A on the front, sitting at a table with blurred food items in the foreground.
A person wearing a dark blue shirt with white print, seen through a glass or mirror.

YOU GET MIKEY. DIRECTLY.

Not an account manager. Not a junior team. You work with me, the person who built Arthur's from the ground up.

I'm not a former athlete. I'm a brand builder and strategist. Marcus didn't work with me because I played footy. He worked with me because I knew how to build something that actually reflected who he is.

A man in a blue uniform presenting in front of an audience during a team activity event at a Converse retail store. The store displays sneakers on the shelves and graffiti-style decorations on the walls, including the words "CONVERSE" and "RENEW LAB."

IT STARTS WITH A CONVERSATION.

No commitment, no pitch. We sit down for an hour, map out what your legacy business could actually look like, and you walk away with total clarity on your direction whether you go any further or not.

If it makes sense to keep going from there, I'll walk you through exactly how it works. But it all starts with one conversation.

LEt’s talk