activation & so much more
REEBOK
With Reebok Australia’s first flagship store opening at Chadstone, Good Ideas Studio undertook the challenge of crafting an unforgettable launch experience.
After two months of dynamic collaboration with the Reebok marketing team, a plan had been put in place and ready to be executed;
Mural design and installation
“The Other Job” - A short film
Photo campaign
Artist collaboration - Aki Yaguchi
Tote Bag Production
The Other Job
A short film by Good Ideas
Rather than putting together a quick hype highlight reel, the decision was made to create a cinematic, high-production short film that would better represent the essence of the campaign’s vision.
This was filmed at night after the day’s painting at the store and was ready to be released the following week.
