Marcus Bontempelli mentioned an idea for an American-inspired diner named after a local Footscray icon. That's all it was. A conversation after a photoshoot.

Good Ideas built everything from the ground up during Marcus's peak playing years — brand identity, apparel design, marketing strategy, and hands-on execution from concept to launch. Two years of collaboration distilled into one comprehensive build.

Arthur's Milkbar officially opened in Kew in May 2025. A real place, with a real queue, that started as a single conversation