Leela had a passion for tiramisu and baking that needed to exist beyond her 9 to 5. She reached out to Good Ideas to help bring it to life and give her hustle a proper home.

The brief was clear: create a brand that makes cafe owners immediately want to stock it and consumers can't resist buying. Premium from day one, nostalgic but fresh, built around Leela's story and her passion for the craft.

The brand reflects the product itself. Elegant, script-inspired typography paired with clean, contemporary elements, mirroring the layers of tiramisu. Rich, textured, satisfying. Every detail designed to give Leela all the tools she needs to grow Marlo into something that works on her own terms.

Excited to see what comes next for Leela and Marlo.